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LG Optimus Black P970 launched and priced, NOVA display among the best

Along with the LG Optimus 2x, LG also launched their Optimus Black P970. It’s only a single-core processor smartphone but it’s one of the thinnest phone around and boasts of a new type of display LG is calling NOVA.

LG Optimus Black P970

Let’s get the “thin” comparison out of the way. The Optimus Black is 9.2mm thin. iPhone 4 is 9.3mm while the Samsung Galaxy S2 is at 8.5mm. In the case of  the Galaxy S2, that size is at the thinnest form but when you lay it down flat on a table alongside the Optimus Black, LG’s phone is much thinner. If you’re particular on how thin your phone can get, Optimus Black is incredibly slim. And it’s light as well at 109g which is impressive for a 4-inch phone (SGS2 is at 116g while the Arc is at 117g).

Display-wise, the Optimus Black has a 4″ WVGA display with IPS capacitive touchscreen and a 480 x 800 resolution. Not too bad but nothing spectacular too right? IPS is for wider viewing angle but the rest are pretty basic for a 4″ phone. So what is NOVA display and is it better than SuperAMOLED or Retina Display?

LG Optimus Black P970

LG claims that the NOVA display delivers optimal brightness and readability under bright conditions. It also displays truer white while some phone’s white has some sort of tint to it. It also cuts energy consumption by 50 percent compared to ordinary mobile LCDs.

Anyway, GSMArena did a nice comparison test between the NOVA Display, Retina Display and SuperAMOLED Plus which you might want to read. In a nutshell, it really shows “truer” white as compared to the others and has very good brightness for better readability under bright lights. iPhone 4 still has the sharpest display due to its high pixel density. As for color contrast, SuperAMOLED Plus is still tops having the deepest black among the three. Overall, the Optimus Black’s NOVA display is clearly among the best displays we have right now and can go head-to-head with the leading mobile displays out there.


LG Optimus 2X and LG Optimus Black (brighter display)

Back to the specs, it is powered by a single-core 1GHz Texas Instrument (TI OMAP 3630) processor which is still unclear on how it perform against Qualcomm’s 1GHz Snapdragon MSM8255. It also has a 5-megapixel camera with LED flash that can also do 720p HD video recording. Everything looks good actually well except for the Android 2.2 OS (Froyo). However, LG assured us that it will get a Gingerbread upgrade via OTA (over-the-air) soon. You might also want to know that this phone is also not HSPA+ or 4G capable.


With a price tag of Php19,990, the LG Optimus Black is an enticing buy with its very nice specs and if you’re not that particular with having a dual-core processor phone. Just like its dual-core brother, the Optimus Black will start hitting LG concept stores as early as next week.

LG Optimus Black P970 Specs:

  • TI OMAP 3630 1 GHz processor
  • Android 2.2 (Froyo) upgradeable to 2.3
  • 4-inch WVGA capacitive touchscreen (480 x 800)
  • Optimus UI 2.0, Gesture UI 2.0
  • NOVA Display
  • 2 GB internal storage, 512 MB RAM
  • 5 MP, 2592 x 1944 pixels, autofocus, LED flash
  • 720p @ 30fps HD video recording
  • 2 MP front camera
  • HSDPA, 7.2 Mbps; HSUPA, 5.76 Mbps
  • Wi-Fi 802.11 b/g/n, DLNA, Wi-Fi Direct, Wi-Fi hotspot
  • Stereo FM radio with RDS
  • 122 x 64 x 9.2 mm
  • 109 g
  • Colors: Black, Pink, Silver, White, Brown
  • SRP: Php19,990
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  • still not buying this.. hehehe.. cant forget what they did.. kahit mura ang cell or tv nila..

    • awww hehe natrauma na ba sa LG?

    • Casey

      Ano ginawa nila? XD

      • eto yung nag-sale sila ng optimus one p500 tapos andaming pumila and andami ring umuwing luhaan.


        • Casey

          Ahh! The super sale. :)) maling mali nga tlga LG dun. Kawawa yung mga hndi nbgyan eh.

          • Eason

            sobra, from 8AM who fell in line hindi rin nakakuha. Its just the matter of getting inside earlier than mall hours.

            Since 7AM nasa loob na ako ng SM Megamall noon, kasi may event kami sa SM Cinema grabe ang dami na ng tao niyon for the LG sale. by 10AM it was just plain chaos when I peeked at the cyberzone.

            The line was up to the basement parking…..

  • Biggs

    Pareho sila sa specs ng Samsung Galaxy SL na direct competitor niya, mga paps.


    1GHz Cortex A8 CPU, PowerVR SGX530 GPU, TI OMAP 3630 chipset

  • 21

    Actually, i’m thinking between the two phones, LG OB and Galaxy SL and i think , LG Optimus Black is more decent.

    The price is just right !
    Is the phone lags sometimes??? i’m not usually in games, more on networking.

    • i haven’t really tried it yet but I’ve yet to encounter a 1GHz phone that lags on Froyo/Gingerbread especially when running apps lang.


    • Kaso plasticky pla build niya.. Medyo deal breaker na yun para sakin. :((

      • pero kung mahilig ka namang gumamit ng mga casing sa phone mo, pwede na ito.

    • Sana kasing tibay siya ng iPhone 4.. :((

    • Update niyo naman po ako kung matibay siya. 😀 kung hndi compared sa aluminum casings, baka mgHTC na lang ako..

    • Hehehe ayun kaya mura. mas premium quality of materials ang ginagamit ng htc.

      • Casey

        Nakita niyo na po ba yung toughness test ng N8 at iPhone 4? Kung kaya din ng Black yun, go na talaga. :)) http://www.techie.com.ph/features/apple-iphone-4-vs-nokia-n8-which-of-the-2-passed-the-stress-tests-with-flying-colors

      • Casey

        Kung papipiliin kayo, N8, Desire HD o eto?

        • para saken sulit price netong optimus black… not unless sirain sya so hiram muna ako ng review unit to test. or hintayin yung galaxy SL kung ano presyo.

          • Casey

            Yown! Thanks! 😀 need ko ng review galing sa inyo

          • 21

            Nokia has a testing lab for their phones, that’s just the basic~!

          • Casey

            Kung may testing lab sila, how come natalo siya ng iPhone 4 dito? :p

          • Bess

            Pasingit ah, yan ba price ng Optimus black ngaun? parang may nkita kc ako na 17,3++ lang, mgknu b tlga totoo

          • SRP (suggested retail price) po yan. Other stores can sell it higher or lower of course depending on their margins.

  • Messie

    Mukhang click sa Filipino buyers ang Optimus Black ha :d

    • Casey

      Sinabi mo pa. :>

  • Air21

    I’m still waiting for Nokia’s Windows phone and Lg Optimus 7. But since android is receiving too much attention, might consider this as well.

    Bakit Mozart plang nsa bansa?

    • Casey

      Hmm, sa ibang countries halos lahat ng Windows Phone available na eh. Di ko nga alam kung bakit. Balita ko 600,000k+ lang sales nila eh.

    • hindi yata pumick up. or wala masyadong push si microsoft sa pagmarket ng windows 7 phones. sayang nga eh. intelligent buyers know that there are still lots of limitation sa windows phone 7 while those who are just jumping in to the smartphone bandwagon would automatically choose android. pero sa grey market meron na yung lg optimus 7 and the htc hd 7.

      • Casey

        Potential competitor tlga siya sa iOS at Androidd kapag tinutukan ng Microsoft. The UI is great. Marami pa lang tlgang kulang kasi bago pa lang. Baby ba. Simpleng copy paste text nga wala nung first release. Kung di lang dahil sa update di pa mgkakaroon

    • Jay

      Meron na akong nakitang LG Optimus 7 sa concept store ng LG dito sa Davao. Kung tama ang pagkarinig ko, the price is around 31K.

      • Casey

        Ayos yan! Hindi ko inaadvise yung Optimus 7 since wla nmang kakaiba sa kanya. The display is not AMOLED or something. Pero maganda daw ang HD recording nun compared sa ibang WP7.

        • 21

          31K ??? that’s a hella price ! not buying !

          • Casey

            Consider buying an Android or Symbian. Mataas pa din hopes ko for Symbian since iddevelop pa rin nman siya kahit ngpalit na ng OS ang Nokia. May obligation pa rin ang Nokia sa consumers at business partners nila kaya hndi nila basta basta pwede iwan ang Symbian. N8 is 19k na lang I think. Pinagpplian ko pa rin ang N8 at Android. Can’t get over the design. Pati ang ganda niya, aluminum. Definetly mas mtibay yun sa Black. Right Calvin? Kaya nga tanong ako ng tanong diyan ka Calvin kung ano prefer niya between N8 at HTC. Kaya araw araw ako dito sa Pinoytechblog. More power!

          • Casey

            Pati ang maganda sa Nokia, pwede ka magtxt ng hndi nkatingin kasi alphanumeric ang keypad. Useful yun pag ngmmultitasking ka. I do it all the time with my 5233. Hirap lang gawa resistive touch toh. Hoping to get a new phone. Madaming negative na comments sa N8 pero wla na daw problems yung second batch. And besides kahit hndi Android ang N8, lahat ng owners niya masaya. Dun syempre sa wlang defects ah.

  • Air21

    Lg OPtimus Black UI is better than touchwiz 2.

  • foof

    does it have a scratch resistant screen?

    • Casey

      Yeah. I heard Gorilla Glass yung ginamit diyan.

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