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LINE strengthens presence in PH through partnerships with local brands

LINE, one of the popular mobile messaging app we have in the country right now, is gaining traction by initiating deeper interaction with the local market through various partnerships and tailored services.


Alicia Lee Roh, Senior Manager for LINE Business Development Division and Greg Kim, Senior Manager of LINE Plus Corp.

LINE has experienced a rapid growth in users locally and has become not only a tool for communication but also an interactive avenue for users to meet their favorite brands and celebrities. LINE’s service localization is made possible with recent partnerships with Smart Communications, Bench, Megaworld, and Jollibee.

Through Smart, LINE launched the All-Day LINE plan for an affordable way to use LINE’s dynamic services using Smart’s network. For LINE users who are also subscribers to Bench’s official account, the latest fashion news, promos, and sales events from Bench are in your hands.

They also partnered with online news site, Rappler, to bring the news directly to its users through Rappler’s official LINE account.

Now if you’re wondering about those LINE dolls and other merchandises, there are still no plans on bringing them here for retail. You just have to wait for promos and giveaway events from LINE and its partners to get your hands on those cute LINE plushies.

“œLINE has been creating a new trend of mobile engagement among Filipino users through a series of partnerships. We are planning more active partnerships with top businesses and content providers in the local market. Users will be able to enjoy a more diversified and efficient mobile experience through LINE,” said Greg Kim, Senior Manager of LINE Plus Corporation.

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  • I’m using line for some reason but I prefer skype

  • Griswold

    sigh… ok sana pangregalo this christmas yung mga line toys.