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LINE taps Jessy Mendiola and Matteo Guidicelli as brand ambassadors,

Just this week, LINE, a leading mobile messaging platform with 180 million users worldwide, launched a new campaign with their new local brand ambassadors Jessy Mendiola and Matteo Guidicelli. You’ll see the couple sing the catchy theme song in a new television commercial, highlighting LINE’s core features such as stickers, free calls and group chat tobetter stay connected.


“œWe are delighted to have Jessy and Matteo to join our campaign, as their fun and dynamic personality best reflect LINE’s core characteristics. LINE in the Philippines has already been experiencing a significant growth rate of 26 times over the past five months, in terms of the daily download number. We hope this new campaign, as well as more localized selection of brand and celebrity content platform, will bring LINE closer to the Filipino users.” This is according to Jin-woo Lee, General Manager of LINE.

LINE plans to roll out more campaigns and programs tailored specifically for the Filipino market. They’ll have multiple official accounts of local brands and celebrities including Ivory Music, MCA Music and Abra the rapper, all as a source of entertainment for Filipino users. You can follow the new brand ambassadors by adding their official account IDs: @seniorita_jess and @matteroguidicelli to start receiving updates from them.


LINE will continue to offer more fun and creative features, in addition to carrying out more local marketing campaigns to become an integral part of Filipino users’ daily lives.

Here are some other apps from the LINE family:

  • LINE Games ““ by integrating these with the LINE messenger, you can view, send gifts, compare scores and compete with their LINE friends, whether the other players are in the same room or different continents.
  • LINE Play ““ This is an avatar communication service where users can create custom avatars and interact with LINE friends from all over the globe.
  • LINE Band ““ A private mobile group app that provides exclusive social network space to efficiently facilitate and manage real-life relationships as a group.
  • LINE Camera ““ Offers numerous decorating functions such as frames, filters, brushes and stamps. Edited photos can be instantly shared with friends and family through LINE.

Know more about the rest of the LINE app family through their Facebook Page (http://www.facebook.com/Line.Philippines) and Homepage (http://line.naver.jp/en).

See Jessy and Matteo’s TVC below:

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