I don’t really know how to analyze the promos of the mobile companies. All I have noticed is that lately there are promos that make calls cheaper and same thing goes with SMS. I actually am currently using Smart’s service wherein you text 15 to a certain number so you can SMS in an unlimited number for 24 hours since activation. For people whose contacts are mainly in the same network (like myself), this gives my Php 15 a better deal in a sense. For a time, I envied Globe subscribers who had calls that are charged by each second.
People are social creatures and deals like these are very tempting. That is one of the reasons my friends, for a time, used other sim cards from other networks just so they could talk all they want. However with such promos, there’s also the abuse that comes in.
This gets me thinking of the kind of culture that is indirectly being propagated by the promos. Then again, it is possible that whatever kind of culture we already have is being highlighted by these promos.
I personally do not SMS that much. Maybe there are people who would SMS a hundred times with that flat rate promo. I actually keep count of the number of messages I have sent and it would be normally around 30. A relatively low count, right? But still that did double the amount of SMS I could send for the same amount.