TNS, the world’s leading custom research company, previewed to the members of the press some localized results of their Mobile Life 2012 study. Mobile Life 2012 is the most comprehensive research on mobile phones covering 43 markets from North America to Asia to Sub-Saharan Africa, with a total of 34,000 respondents.
For Metro Manila coverage, 500 face-to-face interviews were conducted from ages 16-60 years old across all economic classes. One of the interesting result is the brand of handset owned by Filipinos in Metro Manila, or what reflects the urban Filipino.
It’s not a surprise that we are still a Nokia country but the study showed that ownership of the brand has declined from 2010. Enjoying growth is the far second, Samsung, and also the other two “pang-masa” brands, Cherry Mobile and MyPhone. Sony Ericsson took a huge dip in ownership from 2010 while BlackBerry remained stagnant.
Other results of the study showed that mobile phone ownership in the country remains stable and that they are as widely owned as the DVD player. The study also showed that there was significant grown in smartphone ownership since 2010 across all economic classes.
The full Mobile Life 2012 report will be coming in March 2012 and for those interested with the report and other studies conducted by TNS, you may inquire on their website at http://www.tnsglobal.com/.