German-based market research organization GfK recently reported that OPPO is now the 2nd bestselling smartphone brand in the Philippines. According to GfK’s survey, OPPO increased its market share from 3.2 percent in July 2015 to 8.6 percent in July 2016, which is more than double. The smartphone brand also rose from third spot in June 2016, to second in July.
“Our increasing shares show how we are able to capture what Filipinos want in a mobile device,” said Stephen Cheng, OPPO’s Brand Marketing Manager.
OPPO attributed their rise to the top to its F1 series. Thanks to its selfie-enhancing features which were a perfect fit for the Filipino consumer. The company introduced the F1 phone in February 2016, then the F1 Plus in April. On the other hand, the F1s was introduced in August and became sold out three days after its launch. OPPO continues to be optimistic that the company will eventually become number 1 in the country.