PLDT senior vice president and retail business group head Butch Jimenez has announced that PLDT flat-rate national direct dialing (NDD) will be a permanent service starting September 12. Subscribers will have an additional 20 peso monthly fee for calling PLDT land lines only – excluding Smart mobile phones unlike the promo.
With the two million landlines quoted – PLDT is out to dominate over its competition using its incumbent position. No doubt, they wouldn’t have done this without pressure from Sun Cellular calls. Ironically, Digitel, the operator of Sun Cellular, was known for having local measured service in their service areas in Luzon. Smart has stopped its 25/8 unlimited mobile service, while Globe continues with a limited service – TXTNONSTOP for 15 pesos per day unlimited, and CelebRate reduced rate calls.
PLDT probably has idle capacity in its domestic long distance circuits since people have shifted to using mobile phones to call between cities and provinces.