Red Mobile officially launched its website last Saturday which unveiled the new cellular service from CURE, a 3G licensee bought by PLDT in April this year.
Red Mobile effectively replaced the old uMobile brand of CURE and now aims for the same target market as Sun Cellular. The TVCs that’s been airing around makes it pretty obvious actually.
Red Mobile have been calling up uMobile subscribers and telling them they will receive a new SIM card for free which includes Php200 of call and text loads.
The RM rates are as follows:
Php0.50/minute – red mobile to red mobile calls
Php6.50 – red mobile to other network calls
Php0.50/minute – red mobile to red mobile text message
Php1.00 – red mobile to other network text messages
Php7.50 per 15 mins – 3G internet
A Red Mobile SIM is priced at a very low Php39. The big catch here actually is that Red Mobile will only work on 3G capable handsets and on areas where 3G signal is available. This is because CURE’s license is only for a 3G spectrum.
Why the change from uMobile to Red Mobile? Here are possible reasons.