Recently, Robinsons Supermarket turned to JDA Software Group, Inc. to help them improve their database management. JDA Software is the leading provider of seamless supply chain planning and execution solutions. From retailers to wholesalers, they have helped a great deal of companies. The company went to JDA to help automate their relevant operational processes. Robinsons Supermarket is the second largest multi-channel retailer in the country. A subsidiary of Robinsons Retail Holdings Inc (RRHI) it was founded in 1980. The Robinsons Supermarket and JDA working relationship has been a longstanding one at 20 years, and recent improvements look to improve the retailers performance.
Noting that the supermarket needs to has to have products that meets daily customer needs, President and COO, Robina Gokongwei-Pe had this to say:
“An efficient and equipped supply chain process powered by JDA has enabled us and our vendors to address the persistent challenge of on-shelf stock availability.”
Expanding the Reach
Expansions to different regions has increased their volume of transactions, vendors, and the like. This is also thanks in part to their strong organic growth. They have also gone into three sub-formats under the tradenames of Robinsons. One is Easymart (minimart), then Robinsons Selections (premium supermarket), and Jaynith’s (discount supermarket). This required an ecosystem of solutions that could proactively take care of the constantly changing demands of the business. Creating customized and engaging promos for shoppers also required an upgrade. This is to address the changing needs in price, promotions management, analytics, and management.
Improvement all Around
Operating with integrated solutions from stores, Robinsons handles their warehouse management and the like from a central office. There JDA Merchandise Management System serves as its core transactional and operational system. On the other hand, JDA Space Planning is used to help stores properly plan how to display items on shelves.
Overall, Robinsons can now order larger amounts, attach unlimited attributes to stores, and assign longer reference series to transactions. Thus, catering to growing customer needs, allowing deeper data analysis, and avoiding a constant purge of records respectively. JDA also the improved Robinsons backend data processing and transaction management. This allows the company to focus on its customers. Visual Plans through JDA Space Planning makes display guidelines easier to understand. It also improved plans and strategies compliance in stores.
Anthony Paul Pasia, Information Systems Delivery Manager, mentioned JDA is considered on the company’s core solutions. “By tapping into the JDA’s transactional and database management capabilities, we streamlined our processes, increased our productivity, enhanced our understanding of our customers, and completed our operational tasks and activities more efficiently. Simply put, JDA helped us achieve our mission of putting our customers at the heart and center of our business.” he said.
Moving forward in 2017, Robinsons plans to upgrade its category management capabilities by implementing JDA Assortment Planning, JDA Floor Planning, and JDA Space Planning Automation solutions.
“With this solution, Robinsons can address its highly segmented customer base, each with different demands,” said Vishal Dhawan, Vice President, Sales, ASEAN & India, JDA.