Samsung celebrates the 50th anniversary of the Apollo 11 moon landing with the launch of “Making History,” a QLED 8K TV commercial and multi-platform campaign made in partnership with CNN Films.
On July 20, 1969, American astronauts Neil Armstrong and Buzz Aldrin traveled to space. Together with Buzz Aldrin and Michael Collins, he took the first steps on the moon as the world watched one of mankind’s greatest achievements. Samsung aims to repeat such TV history. The company is pushing the boundaries of technology as it revisits the first moon landing using QLED 8K display resolution.
Created by adam&eveNYC, Samsung’s “Making History” QLED 8K TV commercial campaign features moon landing footage licensed from the groundbreaking APOLLO 11 documentary. Directed and produced by Todd Douglas Miller, the documentary was created from newly-discovered, never-before-seen 70mm archival footage. It also includes more than 11,000 hours of uncatalogued audio recordings from NASA and the National Archives.
APOLLO 11 is a cinematic event that takes viewers on NASA’s historic mission that first put men on the moon. This space voyage 50 years ago was led by astronauts Neil Armstrong, Buzz Aldrin, and Michael Collins.
Samsung’s campaign aligns the new era of 8K QLED picture quality with the technical feat of the film production. The feature was produced by CNN’s brand studio Courageous; it includes clips of retired astronaut Scott Kelly narrating a personal experience from his space travel.
Additionally, Samsung also sponsored a three-part digital video series tied to the anniversary. The videos puts the spotlight on a new generation of women leaders who are determining where the next great discoveries will be made. These women develop groundbreaking technology to send humanity to the farthest reaches of the universe. They also tap a younger, more diverse recruiting pipeline that is opening doors for the next crop of dreamers.
Witness the celebration of the first moon landing in never-before-seen clarity and richness. Watch the ‘Making History’ video here:
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Join Samsung as they take one giant leap for reality with its QLED 8K TV. Visit https://bit.ly/2Tvv2kM to know more.