When I hear of camcorders, I think of Handycam. In fact, I thought that handycam is another name for digital camcorders. Just like saying Colgate when you actually want to say toothpaste. Well Handycam is really a Sony brand and as far as camcorders go, they are still the number one according to Gfk Asia.
In the past three consecutive years, Sony Philippines is still the no. 1 camcorder brand for consumers. Not only is Sony Handycam the top-of-mind brand, but it is the best selling camcorder brand based on the retail audit of GfK for the year 2009.
The annual award presented by one of the largest retail technology research companies recognizes companies with the bestselling brands in the categories of Consumer Electronics, Home Appliances, Information Technology, Photo, and Telecommunications. This year’s award was based on GfK Philippines retail panel data from January 2009 to December 2009 and is a timely seal of approval for Sony Philippines.
GfK Country General Manager, Jake Savellano, together with Glenn Pantig and Grace Patdu, awarded the No. 1 certificate which provides a formal recognition of the top selling brand to Sony.
The No. 1 Awards are presented to brands in each country within the Asia Pacific region, including Australia and New Zealand.