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Sun Cellular to Offer 3G

Business
By Miguel / September 30, 2005
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From Businessworld: Digitel applies for 3G license.

The Gokongweis’ Digital Mobile Philippines Inc. (DMPI, more commonly known as Digitel) said it will invest at least P400 million to offer third-generation mobile telecommunications system (3G),

Is it to make up for lower revenues from Call and Text Unlimited?

Analysts deem DMPI’s shift to 3G as wise. 3G is expected to give DMPI’s mobile brand, Sun Cellular, higher average revenue per user since the service is designed to tap post-paid market with high disposable income.

This won’t be limited to the business districts, like the EDGE used by PLDT WeRoam:

Mr. Pamintuan added that DMPI will draft a five-year plan to roll out 3G services to 80% of provincial capitals and major towns and 80% of chartered cities in the country.

Will 3G be another Internet, with open access? How about value added services on top of the network?

To effectively blanket the Philippines with 3G services, DMPI will negotiate interconnection, sharing, and roaming agreements with 3G and other cellular operators, local exchange carriers, and other public networks both here and abroad.

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  • well, that’s great. sun’s unlimited really has lower profit compare with other telcos. sun also hasn’t succeeded yet on getting the subscribers tastes… there are still these complaints on their services. so, be the first to have this 3g may encourage much more subscribers. unless other telcos counter this move…

  • I thought 3G was a flop. As soon as they are able to roll it out, 4G would have been up already.

    And it’s now a battle between whatever-Gs (3G, GPRS, EDGE) and the 802.xx specifications like WiMax and WiFi (i.e. Google plans to make it free throughout the US–won’t something be in the works here?).

  • Mr. Racoma: I’m pretty sure that 4G is still going through trials and development in Japan.
    –
    And, wow. It’s nice to hear explicit news that there’s someone locally actually making good progress in bringing 3G here. Although it does disappoint me that he mentions a “5-year plan”. And how he’s going to get all of the other telcos together to work on this peacefully anytime soon is beyond me.
    –
    And yes, considering Sun’s current track record, you have to be skeptical…

  • Sun should only play at the low end of the market…. For them to go to 3G which is expensive, does not make sense.

    So there they are at the extreme high and low end of the market?

    3G IS expensive to roll out, and I don’t think if Smart does not find it viable, neither should they….

  • dave alexander

    simply amizing!!!!!!!!

  • peter paul

    hey dude! 3G will be of a great help in communication!!!!! actually i have one… but i use it right now with a 2G sim from globe… if ever Smart will be the first one to go for 3G then i must choose this network… i am very excited using this service… coz i am fond of surfing the net and downloading java games…

  • peter paul

    yes 3G is an expensive effort to improve communications and entertainment in the philippines!!!! but the networks here will be having 3G as truly plain business… of course they have to attract the consumers by offering the lowest rates right? so it will be up to them to perform cut-throat rivalry…

  • No Sun Cellular 3G yet… will they go for flat-rate data plans?

  • clifford

    3g is really a nice service. It works well with IT professionals, but is very imparactical for low and middle income people. You can use a rental computer or bu a lapop to avail of rhe same features. plus getting it free for wifi enbled gas stations. It is not always great to have too much of expensive technologies nowadays.

    just my thoughts

  • Is it because of handset costs?

    China is getting 3G soon, so maybe they will come out with cheap handsets, or the manufacturers will drop by the prices.

  • jane

    It’s more than a year when Sun announced that they’ll be launching 3G but until now they’re not yet offering 3G. I’ve even heard that NTC will nullify the 3G licenses awarded to telecom companies including Sun/Digitel. I’m just wondering what happened to Sun knowing that Smart and Globe were able to offer and promote 3G. What’s stopping them to offer 3G. Is it funds? Or they don’t have alliances with overseas telecom companies? Does it really matter to partner with foreign telecom companies? I would love to hear anyone’s thought regarding this matter.

  • ghie fabian

    tagal naman ng 3G nio. palaos na nga wala p sa sun. hehe

  • Jesol Palada of BORONGAN CITY

    oi mga taga sun cellular..hehehe..maglagay naman kayo ng sun cellular cell site d2 sa amin..d2 sa BORONGAN CITY, Eastern SAMAR… im sure madami gagamit ng sun cellular dahil sa pang-gagagong ginawa ng globe!!! bilisan niu nah,…mag-construct na agad kau d2..hehe..mag aantay kami..PEOPLE OF BORONGAN CITY

  • Jesol Palada of BORONGAN CITY

    oi mga taga sun cellular..hehehe..maglagay naman kayo ng sun cellular cell site d2 sa amin..d2 sa BORONGAN CITY, Eastern SAMAR… im sure madami gagamit ng sun cellular dahil sa pang-gagagong ginawa ng globe!!! bilisan niu nah,…mag-construct na agad kau d2..hehe..mag aantay kami..PEOPLE OF BORONGAN CITY

  • b_e_n_z

    where’s that 3G thing? ayusin muna nila yung signal nila, 3 years na kong subscriber mahina pa rin….

  • Brent

    it’s good SUN will have 3G. We the consumers can benefit from it.

  • ronipe

    personally, i wouldn’t want sun cellular to offer unlimited 3G because the same problem of network congestion would appear for the 3g network. A VERY COMPETITIVE PRICING SCHEME would be better, I think, for it will be more accessible to more people, and it can help lessen their network congestion. I have the same sentiment for their 2G services. I’d rather pay Php1/min for Sun-to-Sun calls if it would equate to better service. That’s just my 2 cents. 😀

  • Totoo Ba Ito..?
    May 3G na ang Sun Cellular..?
    Meron signal ng 3G sa cell ko today.. im in makati area…

    Kindly confirm.. thanks

  • luis 09239197833

    I suffered the same fate, I applied for easy line 250p the billing sucks! I seldom recieved billing notice.I paid on the 27th of october the cut off date is 28th(base on the their advisory recieved via SMS) never get the 100p reward. I informed the call center (220) of sun. after a long wait all I get to them is a word to monitor it for 3 days .I started informing them dec.8 upto now no reward and I have not recieve any advisory or billing statement via SMS to them. SUN cellular is not a good service provider. I DONT SUGGEST IT. lucky for me its an easy line……

  • aumar

    fuck sun cellular

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