The email was from: Paterno Cobrador <det72004 @yahoo.com>
Maybe someone could verify if it’s really from Globe, like an internal memo. Begun, the 3G wars have!
The 3G War: A Discussion on the claims highlighted in the Smart ads
Alamin ang katotohanan sa likod ng mga pahayag ng Smart tungkol sa 3G!
POINT # 1:
SMART reported that they scored a perfect 30 in the NTC’s 30-point grading system used to evaluate the ability of operators to effectively and massively deploy 3G services.
Yes, Smart Communications scored 30 out of 30. However, the fact that remains unmentioned is that Globe scored a very close 29. We came up one point short simply because the NTC felt that Smart was in a better position to do a nationwide 3G rollout in the quickest time possible. There might be truth to this but the fact is that Globe is fully capable of outpacing its competitors in terms of network rollout. As evidenced by the blistering pace of our Phase 10 and 11 network rollout in 2004 and 2005 (kudos to the WNTG Phase 10 and 11 teams!), we are capable of setting the record for the quickest network rollout in town. If we see our market demanding this, we can definitely grow our 3G network faster than our competitors can.
POINT # 2:
Because they scored a perfect 30, the NTC awarded Smart a 15MHz-wide spectrum of frequencies (3 pairs of 5MHz-wide frequencies) compared to 10MHz (2 5MHz pairs) for Globe. SMART says the 15MHZ bandwidth will allow them to offer superior 3G service.
15MHz has nothing to do with quality-of-service. To operate 3G, an operator will need at least one pair of frequencies, each being 5MHz in bandwidth. Of the pair, one frequency set is used to carry upstream data, while the other is used for downstream transmissions. Smart got 3 pairs; Globe got 2. An operator with a pair of these 5MHz frequencies can serve around 20 million 3G subscribers. With 3 pairs, Smart is capable of supporting a minimum of 60 million subscribers, while Globe will be able to support 40 million. As it is, capacity for 40 million is already more than enough to serve Globe’s purposes, and Smart is unlikely to fully acquire 40 million, much less, 60 million 3G subscribers anytime soon. Also, should the need arise, an additional pair of frequencies can be obtained by Globe in the future. In short, 15MHz has nothing to do with service quality. Globe will be fully capable of offering the highest quality 3G service in spite of the 10MHz awarded to Globe. In fact, many leading 3G network operators worldwide also have 10Mhz like Globe.
POINT # 3:
Smart says that because of the perfect 30, the NTC offered them the chance to pick out the best of the frequencies up for grabs.
This is also true. Smart has the first option of selecting which frequencies it wants to use. They claim that this will allow them to offer better service since they can select the “œcleanest” and “œpurest” frequency sets allocated for 3G use.
This might be true in other markets, but not in the Philippines. In the Philippines, no matter which frequency range you select, you can almost be certain that there are other people, institutions, and entities utilizing one or two frequencies within that range. As an example, a few years back, Wi-Fi could not work well in certain places in the NCR since Wi-Fi’s 2.4GHz signals were interfering with the signals of Meralco’s transmission stations, which coincidentally also operated on the 2.4GHz band. The bottom line is that no operator can truly select a “œclean” and “œpure” set of frequencies. Even with the current 3G frequency assignments, both Globe and Smart will have to enter into negotiations with all the other parties currently utilizing or occupying the chosen frequencies, to request these other users to switch to other available frequencies. By the way, both Globe and Smart were given the sets of frequencies they each requested for.
Smart performed the country’s first 3G video call in 2000.
Yes, Smart did perform a 3G video call in 2000, but the video call was not performed on Smart’s own network, nor was it performed by Smart’s own people (In contrast, Globe’s July 2005 3G video call was carried out on Globe’s own 3G trial network, using Globe’s own 3G trial frequencies). The purported Smart video call was performed by Nokia at Smart’s headquarters in order to sell the technology to Smart. Also intriguing, Smart’s video call could not have been a “true” mobile video call as there were definitely no final-spec WCDMA (3G) handsets at that time. It was more likely that the Smart video call was simulated between two computers.
Similar demos were also being done for Globe’s technical team as well as our shareholder, Singtel. In fact, Globe Telecom, at both the business and technical levels, has been keeping a close tab on 3G very early on in the game — and it shows with how Globe has hit the ground running with impressive first-to-market trials and public demos ahead of all its competitors.