U Mobile

ümobile is the first ad-funded mobile network in Asia. The said mobile network will go live in June 2008. A launch party was held last Monday at Rockwell tent where other PTB bloggers such as Rain Contreras, Anton Diaz, Mike Abundo, and yours truly were present.

For the first 6 months of the service, each subscriber will receive a free P100 load for the first 6 months.


Aside from being an ad-supported mobile network, it’s difference is that there is no option for postpaid subscription. Thus, everything will be prepaid.

  • Voice Calls
  • Video Calls
  • SMS
  • MMS
  • IDD
  • Mobile Internet
  • and other value-added services

Where can I get the SIM card?

As of now, the mobile network is by invite. Those who have received invites may send an invitation to their family or friends. The SIM cards are free until August 2008 and it will be delivered right to your doorstep. In addition, ümobile will limit their subscriber reach to 10,000 additional subscribers per month.

Why are the rates low?

According to the press release:

ümobile partners with corporations who wish to advertise or create mobile-based campaigns for a particular brand. A portion of the revenues generated from a brand’s mobile marketing campaigns will be given back to the subscribers who then can purchase or make transactions for ümobile services or avail of a brand’s product offer such as freebies, discounts and other rewards.

Facility Sharing Agreement with Smart

They’ve entered into a facility sharing agreement with Smart so that subscribers may experience nationwide coverage on day 1.

Partnership with Fring

From the press release:

Balderrama added that part of delivering a better mobile experience is providing subscribers with mobile broadband access to the internet, the use of Mobile VoIP (Voice Over Internet Protocol) through a partnership with Fring which will allow mobile to mobile calls via VoIP and PC to mobile and vice-versa, and live chat with Skype, MSN Messenger, Google Talk, ICQ, SIP, Twitter, Yahoo! and AIM.

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  • How could I get an invite code? I wanna try cure/uMobile..


  • They’re making spam palatable by putting load in it. Cute. 🙂

  • @mike abundo,
    at least it’s a triple win lolz

  • The question now is this, Karla: how many slices of spam should you have to tolerate to get the free load (PhP350/month)?

    I say four per day, no more.

  • Where can I get an invite?

  • orland

    hello, can you send me an invite code? tnx!

  • @mike abundo,
    good point 🙂
    and nice analysis also

  • Unfortunately, Karla, U Mobile’s analysis isn’t so nice. It comes out to twenty-three ads a day. 🙁

  • @mike,
    23 ads? too many. But if they’re going to send that many, I hope the subscribers won’t receive all of those 23ads at the same time. It can be quite annoying

  • euan

    hey! where can i get invites anyway???

  • leizl

    do you give invites? please gimme. hehe

  • ninyeh

    can someone send me an invite.. [email protected].. please please please.. hehehe

  • jayar

    can someone please invite me.
    [email protected]

  • grace

    please invite me please please please

  • Jeffrey

    HEhhe helo everyone..

    Meron na akong umobile sim!!1!

    want some invites??

    pm me in ym


  • i have invites available.. for those who are interested.. please just visit my site..


    or http://myne4ever.blogspot.com/


  • conrad

    wala akong mobile sim

  • conrad

    wala nabang u mobile sim.. i jst wanna try kung ano yan..

  • Eman

    penge u mobile sim!!!!

  • Nicely written, so have you any other information on that, if yes, then please send it to me, I am hungry to read your next post.

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