Vivo Mobile Communications Co. once again stands as one of the top five premium global smartphone brands. This is a title they’ve held for five consecutive quarters.
Vivo’s positioning comes from the latest figures from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker. Basically, the IDC provides detailed and timely information on total mobile phone and smartphone markets worldwide.
Overall, the brand shipped a total of 24.7 million smartphones during the holiday period. Most notably, this seemed to be an increase from the 12.1 million units shipped last year. In total, Vivo sold 77.3 million smartphones throughout the 2016 fiscal year. The brand’s flagship phone include the Vivo V5 Plus, V5, and V5 Lite