According to research done by Counterpoint, Vivo has acquired a market share of 16% in Q2 2018. Thanks to Vivo’s restless marketing strategies, these promotional efforts helped boost sales. It also bears mentioning that Vivo as a company, had spent enough time to research and understand its consumers’ needs.
Over the past few releases, Vivo has produced smartphones with powerful cameras above 20MP, high-quality processors and units with display areas reaching a 90% screen-to-body ratio. The Vivo V9 and Vivo X21 are among the examples of recent releases that have left a positive impression on their growing audience. The popularity of the V9 and X21 helped Vivo stand out from their competitors and encouraged the company to innovate further.
Just this September, following a successful launch, the Vivo V11 made headlines due to its promising specs and features. Though the suggested price was that of a midrange smartphone, the Vivo V11 can deliver high-end performance. It again broke the news of a succeeding release with the V11i which retails for an even lower price.
Vivo’s constant strive for creating quality smartphones have paid off, and will hopefully continue to yield positive results for the coming quarters to go by.