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WeChat taps football superstar Lionel Messi for global campaign

You’ve probably seen the new WeChat TV commercial by now where the leading mobile social communication app taps football superstar and World Player of the Year Lionel Messi for its new global campaign. This is in conjunction to their milestone of surpassing the 70 million registered user accounts to further solidify its global popularity.


The commercial features WeChat’s latest slogan “œWe Share. We Love. WeChat” and showcases how Messi connects to people he cares for and loves on WeChat. In addition, fans can follow Messi’s official WeChat account, WeChat ID: MessiOfficial, which will include videos, voice messages and photos from the football superstar.

Messi joins a glittering cast of musicians, artists, fashion icons and VIPs, to share their WeChat experience with fans and followers. Celebrity couple Drew Arellano and Iya Villania are the local brand ambassadors for WeChat.

For further details on Messi’s WeChat experience, you can visit www.wechat.com/messi

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