A few days ago I watched a rerun of Seinfeld at Star World, wherein Jerry Seinfeld lifted a woman’s phone number—a woman he had long wanted to date—from an AIDS charity event. I guess during those days (late 90s, I believe) the concept of customer privacy was still vague to many people. Technically speaking, what Jerry did was an invasion of privacy.
I had posted a while back about the onset of text spam. It was inevitable. Most people do not have constant access to their emails, but they do have their phones ready. But people are quick to label any strange promotional message as spam, even when, in reality, they had opted to receive promotional messages in the first place.
Under NTC regulations:
3.1 Commercial and promotional advertisements, surveys, and other Broadcast/Push messages shall be sent only to subscribers who have prior consent or have specifically opted-in to receive said messages. PTEs and content providers shall also provide methods for subscribers who have opted-in to opt-out at some later date.
3.2 Broadcast/Push messaging shall not be sent between 9:00 PM to 7:00 AM except on paid subscription services.
3.3 A subscribers/recipient of Broadcast/Push messages shall not be charged for the received SMS and/or MMS messages unless the subscriber/recipient opted- in.
3.4 Subscribers/recipients who do not reply to Broadcast/Push messages shall be considered to have opted out and such broadcast should be stopped or subscribers may opt-out without being charged.
3.5 All broadcast messages shall display the name of the PTE. In the case of Content Provider initiated messages, the Content Providers shall indicate their company names.
3.6 PTEs and Content Providers shall include valid addresses or numbers to which recipients can send requests to cease broadcast messages. They shall also provide command/message to opt-out.