Yahoo! has been doing a lot over the past year boosting their service. They acquired Tumblr last May, Rockmelt early this month, gave Flickr and their mail service a modern look to name a few, and all of these gave the company a renewed sense of purpose and progress.
In line with this evolution, the company decided that the essence of their brand, which is their logo should evolve as well. Behold the new logo and its modern redesign.
It basically looks the same. Same color, same wacky arrangement, but different typography.
Actually this is just the first logo. There are 30 variations that will be shown in a span of 30 days on Yahoo!’s homepage and across their network in the US before the official new logo is unveiled on September 4.
Check out what Yahoo! has to offer in the coming days for their logo.