YouTube to split revenue with users

In another bold move by Google to dominate the social media space, a YouTube co-founder has recently announced that it will be sharing its revenue with millions of its users:

Hurley, who along with the site’s co-founders sold YouTube to Google for $1.65 billion in November, said one of the major innovations the site is working on is a way to allow users to be paid for content.

“We are getting an audience large enough where we have an opportunity to support creativity, to foster creativity through sharing revenue with our users,” Hurley said at the World Economic Forum. “So in the coming months, we are going to be opening that up.”

Hurley gave no details of how much users would be paid, or what mechanism would be used. {source}

With this new scheme, and as hinted by Hurley, it gives YouTube more stickiness with active YouTubers creating original and creative content and thereby providing a good ad-supported platform to launch indie videos.

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